The KOL Stack
I don’t buy sponsored tweets—I engineer aligned creator syndicates. Structuring skin-in-the-game stakes, aligned token economics, and rigorous attribution tracking to generate sustainable protocol liquidity.
The 4-Stage Distribution Framework
Onchain & Authority-Led Creator Sourcing
Filtering creators through engagement authenticity, research depth, and onchain wallet influence rather than superficial follower counts. Identifying the thought leaders who genuinely drive protocol conviction and staker actions.
Thesis Inoculation & Technical Alignment
Providing creators with deep product mechanics, architectural walkthroughs, and economic models rather than generic copy-paste talking points. Equipping them to write authentic, authoritative theses in their own voice.
Skin-In-The-Game Incentive Engineering
Eliminating upfront cash dumping. Requiring personal staking commitments and tying reward milestones to long-term governance rights, vault retention, and airdrop weights.
Down-Funnel Attribution & Performance Scorecards
Continuous tracking of wallet deposit cohorts, transaction velocity, and CPI efficiency across every creator tier to ruthlessly optimize acquisition ROI.