Ad Copies & Funnels
Designing high-converting hook angles, testing onchain user intent, and optimizing acquisition funnels to maintain industry-low CAC across Web3 and AI products.
Hook Testing Matrix: Restaking Vaults
Iterative testing of 3 distinct psychological hooks for liquidity onboarding:
• Pure Yield Hook: Focused on compounding APY efficiency and gas rebates.
• Asymmetric Multiplier Hook: Focused on dual-airdrop points and early ecosystem governance.
• Capital Preservation Hook: Focused on multi-audited contracts, dual-slashing defense, and institutional custodial backing.
Klokapp.ai: Organic-Paid Hybrid Loop
Paid distribution only scales effectively when multiplied by built-in product virality. By integrating interactive task completions, referral multipliers, and micro-quest rewards, user onboarding was streamlined to achieve a customer acquisition cost of just $0.002 per verified user.
Down-Funnel Attribution Tracking
Connecting top-of-funnel ad clicks directly to smart contract events. Tracking wallet connect rates, first deposit volumes, and 30-day retention cohorts across diverse campaigns to identify and eliminate underperforming channels.